On August 5th, my friend Matt Armstrong posted a very interesting article entitled New Media and Persuasion, Mobilization, and Facilitation (cross-posted at the CT Lab). As with most of Matt’s work, it is a great blending of solid academic analysis (in plain English!) aimed at an applied topic. Since Matt’s specialty is Strategic Communications, I was certainly not surprised to see him produce a top notch piece of work. In the piece, Matt tracks how various groups are sing the “new media” to spread their messages and, in the conclusion, he notes that
We have returned to an time in which the value brute force is reduced and the pen, or keyboard and camera-phone, is mightier than the gun. The United States created a term for this “unfair” fight: asymmetric warfare. The only asymmetry was the adversary understood the power of information to persuade, mobilize, and facilitate action.
Matt is, in his usual pithy way, quite correct; the US government does not understand this type of competition at all, even if certain individuals within it do, and the same is true of most Big Organizations for one simple reason: the “new media” has activated a very old form of communications style.
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