Marc | July 4, 2008
One of the more interesting things I’ve done in the past few years is to look at how “myths” influence corporations and other organizations. In February, my friend and colleague at Insignia (I’m the Anthropologist in Residence there) Lydia Zorn and I presented some of this at the MRIA QRD conference in Toronto. While the [...]
Category: Anthropology, Market Research, Mythology & Narratives, Tourism |
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Marc | July 1, 2008
There is a something to be learned from looking at what a person says they are going to do and then looking at their actions. It is, in fact, one of the main reasons why all quantitative work, such as survey research, should be checked against qualitative work such as observational research (“shop-alongs” or “micro-ethnographies” [...]
Category: Anthropology, COIN, Information Operations, Market Research |
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Marc | December 6, 2006
I am just finishing working on a project for a client that involves looking at how people behave in a particular shopping environment. Nothing new about this type of research, since market research, sociology, anthropology and psychology have all been doing similar things for about a century. It does, however, offer a fascinating insight into [...]
Category: Anthropology, Market Research |
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Marc | November 27, 2006
On Friday November 24th, the Ottawa Bach Choir performed a concert based on Ventian Polychoral music: Gabrielli, Monteverdi, Bach, Handel, etc. This is my fourth season singing in the group and it just gets better. For me, this concert marked the end of a really busy period of work with Insignia: over 30 days with [...]
Category: Anthropology, Market Research, Music |
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